United States Designated Market Areas, 1996

Description:

United States Designated Market Areas is a polygon theme representing groups of surrounding counties or split counties (by five-digit ZIP) in which metropolitan central area commercial TV stations achieve the largest audience share. DMAs are designed by A.C. Nielsen and define non-overlapping geography for planning, buying, and evaluating television audiences across various U.S. markets.

Creator:

Geographic Data Technology, Inc. (GDT) and Environmental Systems Research Institute, Inc. (ESRI)

Publisher:

Environmental Systems Research Institute, Inc. (ESRI)

Provider:

Columbia

Collection:

ESRI Data & Maps

Resource Class:

Datasets

Resource Type:

Polygon data

Subject:

Boundaries and Society

Temporal Coverage:

2000

Date Issued:

Spatial Coverage:

United States

Access Rights:

Restricted

Format:

Shapefile